Are you online?? The "RIGHT" way???

The key to any business today is having a good online business representation. An online presence is criticial because it is what people internationally have to refer to. It is what people base their judgement on whether to provide the opportunity of their business with you!

So, it is most important to have the right design and function to your website, while making it most reader friendly!! It should showcase the theme of the company, the thought of its management and the direction of its goal!!

If you look at most of the major websites, then what is important id organising all the information in a systematic manner. Make sure that you dont make it an overdose of only information! Make it lively, add some photographs, give it life.

Make the customer (potential and existing) want to interact with it, which in turn shows their interest in your company. Make it simple to understand and navigate. Making navigation complicated makes the customer lose interest. Their thought might be "if their website is so ill managed, then how would they service us?" Change that thought!

Give your existing website a makeover, or make a new one!!

Give me your feedback, and we will be happy to help!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

Stallone cannot pull it off

Even if he wants to, he cannot CANNOT speak hindi!!

He can punch like a gorilla on a rampage though!!!

The movie - Kambakkht Ishq. (Hope I spelt that right!)

Akshay Kumar cannot pull off slapstick hammy comedy!! But he tries.. the stunts are awesome - and there are some scenes where even he uses a body double!! Kareena did a tremendous job of being sexy - poor Amrita Arora was left soaking in her sweat!!! JJ could have been left out of the scene altogether!! but he did bring some real comic relief!!!

The flow of the movie was pretty nice!! The end predictable!! Sajid bhai needs to look beyond action and comedy!! but the formula was pretty good and money was well invested - especially Denise Richards!! :)

Anyway - time to go get a Hangover!!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

Just like Lightning!!

And with his super bark, he shall save the day!!!

"He is awesome!! He is Beyond Awesome!! HE IS BEYAWEZUM!!!! He is legendary!! My Hero - BOLT!!!" - Rhino the Hamster!! :)

Cartoons are not only for kids any more - strike that - they are for kids of all ages - and some adults who wanna relive their kiddiness but are too "mature" to accept their juvenility!! I love cartoons and BOLT just made sure I will NEVER grow old!!!

The characters were awesome!!! The story line although predictable was portrayed very nicely and there was nothing boring about it!!! In fact, we quite enjoyed that we could predict a movie!!! The talking pigeons and the cat with a heart and conscience were really nice!! The voices were done well!

The Trailer!!

If you like cartoons, then you will LURV Bolt!! He is BEYAWEZUM!!

Some Pictures from the movie!!!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com

Partha Srinivasan, Publicity Consultant

Please vote us up!! :)

Hi!!

My wife Dhanashree and I have signed up for a race of sorts!! Its a once in a lifetime chance for us to do something we both really will like!!

Please help - vote for us!! If you can then please write a testimonial as well!!

Appreciate it!!

I NEARLY forgot!!! The link - http://www.greatdrivingchallenge.com/application/1246638782436751/

Partha Srinivasan
"I make you famous!"

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Just signed on for an Adventure!!

My brother, Pranay, told me about The Great Driving Challenge and I took the initiative and signed my wife and I up for this!!

I love driving, I love being on the road!! I was a biker for Gods sake!!! I have been all across India on the 6 bikes I had a while ago!!

Please vote for me!

the link is here: Click Me to Vote for Partha and Dhanashree

There is a badge on the page as well - PLEASE PLEASE help us!! :)

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

New York New York!!!

well not the Broadway at least!!

But performances surely did turn some heads - and raise some eyebrows!!!

Brilliant work on both sceenplay and dialogue work!!! Execution was awesome from Abraham and Irrfan Pathan. Neil Nitin Mukesh did a fantastic job at being comfused and harrowed. Katrina Kaif could have done a little better - she hammed a bit - but the part called for some bimbette type activity.

The concept was mind blowing. The transformation of a seemingly harmless man into a notorious cell leader and process was flawless! The modus operandi shown made my hair stand on end and sent shivers down my spine! Each time there was a twist, I could not stop exclaiming, "WOAH!! unexpected!"

Songs were unobstrusive! Background score was brilliant spaced! The end could have been a little better - I mean the kid recovers WAY TOO SOON for my liking!!!

Anyhoo... go see the movie - I am sure you are not expecting what it dishes!!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

PROgati - going live! Are you famous yet?

So my wife and I had planned long ago, we do not wish to be tied down under someone elses thoughts, or limit our thoughts to what the company we served hired us for!

Instead, we decided, and now we feel rightly so, to float our own solutions agency, a consultancy to make people and their products famous. This is of course subject to understanding if the concept is saleable... All said and done, we started it.. Like all good things, the start was rocky, but it i slowly building pace...

So far, we have concluded a lot of activities, like concept gifting solutions for Chilli's, the restaurant, (launched in Bangalore), a road show for the Royal Challengers, PR for the Kaneria group, Company film for the Kaneria group, website and Social Media for mig33.

With your support and referals, we hope to contact and conclude many such activities.. so please ask your friends who need solutions to get in touch with us!

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

Corporate Gifting helps!

Ask yourself a question!

If you got a free gift, purely as a feel good factor, would you not cherish it and hold in high respect the person that gave it to you?

In the same way, Corporate Gifting also creates good will in the people who get gifted to! And if the gift either serves a purpose or represents the company, then it creates a positive brand image as well.

A well thought gift, need not necessarily be expensive, but should most definitely make an impact, and needs to bear with it the company love!

For a few concepts, an auto parts company can create a dummy model of the part they manufacture in miniature and use on a keychain. A laptop company can co brand a USB pendrive with their products. A company manufacturing Shoes, can have multiple options such as shoe bags, or customised socks or so on. The cost involved in developing these products are nominal, but the impact - TREMENDOUS.

In this fashion, there are many products in the market that can be customised - or even mass customised for that matter - to suit the clients need.

To know what best suits your need, contact us! :)

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant

A birds eye view of PR

PR professionals are important. Whether you like it or not, they make the job of spreading information easier!

In my 3 years (and counting) of PR, I have come across many methods of conducting PR activities. But the best is a healthy mix of the traditional with the contemporary. And in my knowledge, IT WORKS!

Traditionally PR is only about Press Releases, Press Conferences and Media Interactions. Very limited interfacing. Now this has evolved. With the need for that little extra, that personal touch, some PR people take the extra step and stick their necks out! They interact personally with media, and understand their needs in a better fashion in order to dole out ideas to the client which will work.

Most agencies have realised the need for journalists meeting the client as a pure information sharing exercise. Not all have the capability of singing the right note to lure the journalists. What separates the wheat from the chaff is the ability to influence a person without being disruptive.

PR since long has been important, since the bigger companies have no time to sit and reach out to the media, to share their information with them, but since it was the only medium to reach out to potential business deals and customers, they hired professionals who would do this on their behalf, either from within the company or, as time would make it, through PR agencies.

As the economy progressed, smaller companies came into existence and they held in their eyes, the dream to be seen on the same platform as their bigger and probably better competition as a possible option to the market runners. So for them, PR became an important tool.

The older breed of professionals are a little strait-jacketed in terms of visibility options, but the newer strain of workaholics understand the dynamics and are open to the concept of being part of the industry.

From the media perspective, although they tend to be high maintenance, the PR professionals are a boon to them. Had it not been for PR, the media would forever have to try their investigative skills to figure out where the information came from in the first place. Getting their hands on the right source with the right information, is of key importance to them, and it is PR people who facilitate this. Yes, sometimes - it may happen, that information cannot be shared, which is then dubbed as a failure on the part of PR people.

Even here, the older strain of journalists feel that PR of today are too infectious and are trying to hard to make the journalist do the company's bidding, whereas, the newer line of reporting specialists understand how to improvise and get the best of both worlds, the information and the source!

Please do drop in your comments and suggestions below.

For Bouquets and Brickbats, please email me at partha@parthasrinivasan.com
Partha Srinivasan, Publicity Consultant